If you take domain investment seriously, then having your website where you can showcase your portfolio, receive offers from and effectively communicate with potential buyers is a must.
Listing your domains on third-party markeplaces should be supplementary - borrow a leaf from most successful domain investors.

Why do you need your own branded marketplace?

• Selling directly is both faster and cheaper than listing on third-party marketplaces.
• Your domains do not compete with other domains from other sellers.
• Exposure matters a lot. Investors with own marketplaces record far higher STR as compared to the industry (1% - 2%) average.
• You can promote your business both online and offline and point leads to your own marketplace.
• Money and time spent on promotion is not wasted - you are promoting your own brand and business future.
• You can communicate better with potential buyers and even conduct outbound marketing.
• You gain authority and trust - intangile assets, yet necessary ingredients for growth, which third-party markeplaces are ripping you off.
• You gather valuable statistics on your domains in order to make informed decision - renewal, pricing, origin/source of type-traffic, conduct A/B testing, etc.

Also remember, domaining is not only buying good domain names, but also selling. They go hand-in-hand. Easy to buy, hard to sell. Just listing your domains on third-party marketplaces and keeping your fingers crossed will get you nowhere - on the long run. Most domainers ignore this simple logic to their peril - overwhelming majority record loss. Year in, year out.

Even if you have good domains (which by itself is subjective) the industry average sell-through rate is 1-2% in a given year for most portfolio. Apart from renewals, What do you do with the rest 98%? You can monetize them. Profitably. That's another reason to have your own marketplace not only with unique landing page for each domain, but also with blogging facilities.

Technically, to achieve all the above objectives, you need a set of advanced tools. This is where DNHat comes in.
Before embarking on developing DNHat, we duly studied the market and acquainted ourselves with what is available and what is missing.
We are here to fill the yawning gap between what private domain investors yarn for to effectively promote business and what is available in the market.

Surely, hardly can you find in today's market a better offer than ours - based on Features/Quality/Price comparison.
Below, we have compiled a brief comparison table between DNHat and some of the popular providers in the market for similar services.
See comparison table

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All necessary tools to effectively manage and sell your domains are hosted on our server. No software to buy, download or install. We handle all the technical stuff.
Simply choose the most suitable subscription plan, sign-up, bulk upload your domains and start selling.

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Monthly payment plan - Monthly plan is an automatically recurring payment. You pay once every month.
Yearly payment plan. - Yearly plan is an automatically recurring payment. You pay once every year. The yearly plan works out as better value over the longer term in comparison to the monthly. With yearly subscription plan you save up to 25%.

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Roll-In Roll-Out (RoRo) migration enables you to transfer all your marketplace data in or out of the system and then continue from where you have stopped. Let's look into just two among many scenarios, where Roll in, Roll out migration can prove indispensable to your business development and growth.

Scenario 1: Roll-Out.
Your business has grown and you have greatly increased your portfolio size since your initial sign up. You have now outgrown the maximum possible domains allowed on our system.
Solution:

• You can purchase DNHat self-hosted version
• Move your marketplace custom domain to an external hosting company of your choice.
• Install DNHat self-hosted version on your new hosting server.
• We export for you your marketplace database, including domain portfolio, graphics and other data. Everything.
• You install the database on your new server.
• Within 24 hours your new marketplace, on new server with your hosting company, is up and running.
• You are in full control.

Scenario 2: Roll-In.
This scenario is just the reverse of Scenario 1. You have installed DNHat self-hosted version with your domain marketplace hosted on a third-party hosting platform. For some reasons, you have decided to move your marketplace to us, to the hosted version on our server.
Solution:

• Sign Up for necessary Subscription Plan.
• We create a New User account for you on our system.
• You Change the NameServers of your marketplace domain name to point to our servers.
• You Export your marketplace database, including domain portfolio, graphics and other data.
• We install the database on our server under your account.
• Within 24 hours your new marketplace, now on our server, is up and running.
• We henceforth handle all the technical stuff.

Marketplace Roll-In Roll-Out (RoRo) migration is a unique, think-ahead feature offered only by DNHat. Regardless of the reasons you have decided to Roll-in or Roll-out, we are always ready to assist. Your clients and visitors won't even notice the shift.

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Apart from selling directly or/and receiving offers in your mailbox, from your Domain For-Sale Landing page, you can additionally/optionally link to over 22 marketplaces, giving your buyers the option to finialize purchase of your domains on popular third party platforms:

4.CN, AfterNic, Bido, BrandBucket, BrandPa, CAX, DomainAgents, DomainLore, DomainState, Dynadot_Auction, Dynadot_Listing, Flippa, GoDaddy, Namecheap, NameJet, Namerific, NameSilo, Sedo, SnapNames, SquadHelp, Undeveloped, Uniregistry.

Some investors have opined that linking to externaal marketplaces equates to depriving your marketplace of valuable traffic. That is half-truth. It all depends on how you implement the process.

DNHat is very creative in this aspect, making full use of Exit-Intent technology. From the Admin Area, you can configure your domain landing page such that option to purchase from external marketplace(s) is proffered as an afterthought. The option will be hidden and only pop up once, when the potential buyer attempts to close or leave the landing page or navigate away from your site. Simply put, when you have absolutely nothing to lose.

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Augmenting the efforts of third-party marketplaces (where your domains are listed) is an approach many domain investors have found highly effective.

For example, there is solid logic in advertising your business with link pointing to your marketplace website as initial point of sale (POS). Buyer decides if he/she wants to buy directly from you or choose any of the popular third-party marketplaces.

Apart from saving big on promoting your domains (since you are promoting your entire portfolio with a single Ad), there may be other reasons why you might want to re-direct buyers to a third-party platform to complete the purchase : level of trust enjoyed by established marketplace(s), payment security, lack of technical know-how in transferring domains to buyers, you don't want to go through the rigors of domain escrow services, international payment processors don't operate in your country, etc.

Another option is to first negotiate price and terms with potential buyer after receipt of offers via your website and then make use of a third-party marketplace Escrow services for payment processing. For example, DAN, Epik, Sedo, Flippa. They all render payment/escrow services.
Generally, this service costs between 2% - 5% of the amount involved, which is far cheaper than listing your domains on their marketplace(s) for sale and paying 15% - 25% in the event of successful sale.

Again, linking to external marketplaces from your domain landing pages is optional and can be enabled/disabled at will. Same goes for engaging their domain escrow services. You may also opt for Escrow.com proper.

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Domain Monetization is a brilliant strategy to survive in the not-so-liquid domain investing. By various researches, the industry average sell-through rate of a typical domain portfolio/inventory is 1.5% - 2% per year!. While sales are not guaranteed, renewal fees can pile up and become a serious issue. This is just one of the numerous reasons, why monetization should play a vital role in your domain investment strategy.

DNHat is equiped with special plugins to help you monetize your domain traffic while you wait for inbound sales offers. And if you have sizeable number of EMD with type-in traffic, you can also make handsome residual income by placing paid advertisements on the landing pages. You may also enable display of ads sitewide. Here are the necessary steps:

Register an account with any of the numerous Advertising or Affiliate Networks. You will be given referral code(s) with your unique ID

Log in to your Admin Area.

In the Plugins section of the side menu, click Header Ads or Footer Ads

In the resulting form, enter your referral code(s) and Save

Necessary Ads or Affiliate Links will henceforth be displayed on your website front-end pages - for visitors to see and possibly click, so that you earn commisssion.

SPECIAL NOTES
If for any reasons you are denied registration or approval on third-party Advertising or Affiliate Networks, you can opt to register with our Ad Network for SME. As a DNHat user with valid Standard or higher subscription plan, you are entitled to publisher express approval. Simply send to us your account details, and wait 48hrs for your referral codes.

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Absolutely nothing. It's free for 10 days without any commitment. No credit card needed, either. In addition, you get the following:

Full Access to all the back-end functions

Gain first-hand knowledge of how the system works

Add or Bulk Upload domains, Edit, Delete etc.

Set options, edit configuration settings and watch how your future marketplace can be unique

Access to Live Demo version hosted on our server

Even if you have not yet decided on the most suitable subscription plan under which to sign up, you can still enjoy all the features listed above. Just create a FREE TRIAl account and log in to the system.

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After sign-up

Login to your account and explore the system free of charge for 10 days.

Decide on the appropriate subscription plan for your marketplace

You may also want to decide on the domain name you want to use for your future marketplace

If you are satisfied and comfortable with the system:

Upgrade or confirm your subscription plan by making your first payment.

Under Settings >> Domain Mapping menu item, enter the custom domain name you want to use for your marketplace.

Go to your registrar website. Change the Nameservers (DNS) of the custom domain to:
NS1.DNHAT.COM
NS2.DNHAT.COM

It may take up to 48 hours for DNS changes to apply (propagate).

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After sign up and initial payment:

We will commence setting up your new accout.

Our normal setup time for new account is 48hrs. Time necessary for initial configuration of your account on our server, installing SSL certificate for your marketplace domain, carrying out minimum basic tests, etc.

Once your marketplace custom domain has propagated, you MAY park (forward) other domains you're selling to the custom domain - guidelines available in the documentation and in Member Area after log in. Each domain forwarded will have it's unique landing page on your marketplace.

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Yes. We also offer for sale self-hosted, single-vendor version of the software we use. In fact, we started a couple of years back developing and selling the software to the general public.

So, if you feel you can maintain a separate website where you can host the software to set up your marketplace, feel free. Here is the Buy Now link

Also note that the software we offer to the public slighly differs from our hosted solution and may not hold all features listed on this page. For example, it's meant for a single domainer (seller). You can not invite other sellers to join your marketplace.

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